For the 2024/25 Classical Music season at Barbican, I created an
innovative campaign identity that used the music and artists
themselves to generate their own graphics. The campaign was
fuelled by the need to promote the artform to new audiences.
Using Java code with Processing, I developed a generative system that takes a piece of music and an image as input, and outputs a 3D rasterisation of the image, where low poly spheres move in different ways to the tune of the soundwaves of the audio input.
The system allows an infinite number of possible graphic outputs, which come alive in digital environments as they respond in real time to the soundtrack. Graphics can be generated by any designer – without needing knowledge of code – using a built-in interface to change properties such as position, scale, rotation, and intensity of amplification, depth, and fuzziness.
