- By Elliot Ellis and Fraser Muggeridge, as part of a project undertaken at Fraser Muggeridge studio.
Towner is a contemporary art gallery in Eastbourne, East Sussex. Using bold, dominant type alongside a black and white inverting colour scheme, we presented the gallery’s second installment of their open call exhibition with a serious yet playful graphic system.
A conscious decision to contrast the look of this event with the main Towner branding (which uses lots of bold colours), ensured that the client’s desire for the exhibition to stand out from the rest of the gallery’s calendar was met. The identity played out in the form of digital and print posters, and the vinyl wall graphics inside the exhibition.
The overlapping and silhouetting of ‘TOWNER’ and ‘International’ created a range of graphic shapes that could be animated for digital contexts, or used to create different stills for each of the printed deliverables.