For the Korean Cultural Centre UK’s
flagship music event, I created a new graphic system to be
employed across a range of deliverables.
My logo benefits from a typographic approach, a simple solution that exploits the hyphen in the title of the event to create a graphic device that forms the basis for the rest of the identity system. Its design is based on the direct geographical connection between South Korea and the UK.
The final outcome is unlike any used by the festival in
previous years, and lays the groundwork for future editions
which can build upon this device in innovative ways.
