Nightclub flyer containing typography and a red, purple and yellow graphic of a meshed electric grid-like object.

The campaign for dance music legend Sasha’s show at E1 included a flyer and video design that was tailored to his glossy yet electrifying sound. Using a picture I took with my phone of the office’s halogen heater, I abstracted the relatively mundane object into an element that could be interlocked and animated.

Four images showing a halogen heater, and how it has been digitally manipulated into a red, purple and yellow graphic of a meshed electric grid-like object.
Anti-clockwise from top left: the office’s halogen heater; the photo of the heater used in the manipulation; straightened and coloured; duplicated and rotated, creating the final graphic piece.

The videos I designed and produced were fundamental to the promotion of the event – it was important that they caught the clubber’s attention in different ways on social media.